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  • Writer's pictureNick Steward

When is the best time of day to post content on social media?

In the world of online marketing it is strong content on social media platforms which can drive traffic to your website. More eyes on your website is how sales are generated. So how do you know when is the best time of day to post your content? Which is the best day of the week to post? This is where the importance of understanding analytics comes in. Using Google Analytics you can track the time of day, day of the week, and amount of traffic that your website is receiving. By understanding this information you can plan the best times to schedule your content. 

Southern Maryland Pork in the Park is one of the event planning websites which we manage. In the chart below you can see that Saturday and Sunday around noon are the most frequent times that this website is viewed. You can also see that during the week, Wednesday is the day which receives the most views. You can also see that the website receives very few views before 8am in the morning. For the next month we will be increasing the amount of content being posted on the Pork in the Park social media platforms during the 4 key times we have identified in red. 

By understanding the habits of the community you are trying to communicate with it can become easier to connect with them. Strong content delivered when your ideal buyers are looking drives sales. If you live in Maryland and want to learn more about effective digital and social media marketing we will be teaching a class in May. Message me for more information. 

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