The analytics attached are for the last two weeks of the SoMD Pork in the Park Facebook page. The event is the May 16th festival for CP Local Events. In social media marketing content is key. Take note of the performance between week 1 and week 2. The change was in the type and quality of the content being posted. Week 1 we posted 8 times, week 2 we posted 14 times but look at the difference in post reach and post engagements. The difference was the type and quality of the co